The blog

Deliverability, in plain English

Guides on inbox placement, sender reputation, and turning new signups into the replies that keep your emails out of spam.

August 26, 20266 min readDeliverabilityEmail authentication

SPF, DKIM and DMARC Are Set Up — So Why Are You Still in Spam?

Perfect email authentication but mail still lands in spam? The missing ingredient is engagement. Here's what inbox providers actually weigh — and how to fix it.

July 22, 20265 min readDeliverabilityOnboarding

Why Your SaaS Welcome Emails Land in Spam (and the One-Reply Fix)

New SaaS domains land welcome emails in spam because they have no engagement history. Here's why it happens and how a single reply at signup fixes it.